Strategy Mentors
Visual Identity Design
Web Design
Client Project
2024
Strategy Mentors is a consulting company supporting leaders and organisations in highly regulated industries, including healthcare and pharmaceuticals. They approached me to refresh their visual identity and redesign their website to better reflect their expertise, professionalism, and human-centred approach.
The goal was to create a timeless and distinctive identity—one that communicates authority and trust while remaining approachable and warm.
Design Approach
The new identity builds on Strategy Mentors’ core mission — fostering meaningful conversations and guiding clients toward strategic growth.
The redesigned logo retains the two interlinked speech bubbles, symbolizing collaboration, dialogue, and knowledge-sharing — key elements of the brand’s work. The sharpened edges bring precision and decisiveness, making the mark stronger and more dynamic. A subtle detail emerges when the icon is rotated 90 degrees, revealing an abstract “S” — a quiet nod to the company name and a layer of visual cohesion.
Typography plays a central role in achieving a modern, confident aesthetic. The Aspekta Variable typeface replaces the softer Nunito, introducing clean, angular forms that enhance clarity and lend a more contemporary feel. The logotype itself uses the premium Normalidad font, ensuring visual distinction and harmony across all applications.
The color palette combines warm blue and midnight as the foundation, evoking trust, professionalism, and stability. Accents of cinnamon brown and soft cornsilk add warmth and approachability, differentiating the brand from competitors and giving the identity a refined, human character.
Logo Design
Web Design
Alongside the new identity, I redesigned the Strategy Mentors website to create a modern, structured, and approachable digital presence.
The new site focuses on clear messaging, showcasing the company’s services in leadership development, business strategy, and medical-sector consulting. Thoughtful use of the updated color palette, typography, and imagery creates a cohesive and visually calm environment that invites exploration without overwhelming the user.
Photography plays an important role in reinforcing the brand’s positioning. Analog-inspired textures, warm lighting, and natural tones highlight the human aspect of Strategy Mentors’ work, making the digital experience both premium and relatable.
